Who We Are:
Ascalon Market Access is an independent market access and reimbursement consultancy serving medical device companies and their investors — from first funding conversations through launch and beyond.
Steve St George- President
Steve has spent more than 20 years getting medical technology paid for — inside three Fortune 500 device companies (Abbott, Boston Scientific, Zimmer), and since 2023, through Ascalon. Reimbursement problems are rarely what they first appear to be, and Steve's approach is to read every word, know the history behind every code and policy, and give clients the honest risk picture, one that holds up under audit or acquisition due diligence.
Brooke Jordan- Fractional Market Access & Business Strategy
Brooke brings two sides of the table to Ascalon. Seven years on the payer side at UnitedHealthcare shape how she approaches market access analysis, while leading Ascalon's business operations and marketing strategy turns that expertise into something clients can act on.
Testimonials:
"Engaging Ascalon early was a critical move for Zircadia... identify and articulate an emergent EEG opportunity under 2027 billing and coding changes."— Bart Emery, Co-Founder + CEO, Zircadia
"Ascalon was instrumental in helping our clinical sites navigate the reimbursement landscape... enabled sites to confidently enroll subjects quickly."— Clinical Leader, medical device company (name withheld at client's request)
How Ascalon Works
Ascalon engagements draw on a trusted network of specialist collaborators — bringing payer-side operational experience, marketing and value-communication expertise, and prior authorization and appeals support alongside Steve's two decades in device reimbursement. Clients get senior judgment on every project, with the right depth behind it.
Market access is more than reimbursement. The market includes providers, patients, competitors, and standards of care. Payers — government and private — hold ultimate control over access through coverage policy, payment rates, and how coding is applied. A market access strategy that works combines persuasion, education, and influence, built on a solid understanding of the reimbursement landscape.
The Market Access Model